You have come up with a great science invention or formula, but have you thought about how you will get it out there to the masses? You may assume that starting a company with a marketing department will do the trick but you need more than that – you need to hire a company that specializes in science PR because they know how to get people to understand what you have invented and how it can be of help to them.
There are many science PR companies out there so you need to be careful about which one you hire. Don’t take them at their word – just because they tell you that they can get the job done doesn’t mean that they are able to do it. You should ask to see references from each science PR company that you talk to. Talk to each company that you have been given as a reference to find out whether they are satisfied with the PR services that they are receiving.
It is also important to look at the precise services that the company offers. The best science PR have a few things in common – they have international reach, they are great at content marketing, they are in touch with various media outlets that can help you get the word out about your invention and they are adept at using the internet for promotions. They should be able to design and maintain a website for you and they should track performance to ensure that you are getting leads.
Lastly, before you hire any science PR company discuss costs and how they will be paid. There are some that require a one-off payment whole others may want to be paid based on how much business they can bring in.
KDM Communications is one science PR company that can help you make money out of your new invention.